“We did The Uncensored Playlist two years ago, to make censored information available through music because Spotify is available in each country in the world,” Natterer explains. “A professional company that specializes in Minecraft engagement.”ĭDB senior creative Tobi Natterer explains that this isn’t the first Reporters Without Borders project to grapple with press censorship in recent years. “They looked for that rarest of things,” Delaney explains. When Reporters Without Borders, a nonprofit organization headquartered in Paris, approached Blockworks, they were interested in using Minecraft as a means of reaching a totally new audience. In fact, this is the exact service Blockworks offers: the creation of virtual models of architectural structures designed and subsumed in Minecraft. His passions naturally intertwined, to the extent that he conflated the pair during his degree, highlighting Minecraft as an alternative platform for participatory and collaborative 3D design. James Delaney, managing director at Blockworks, tells me he studied architecture at university and has been playing Minecraft for roughly eight years. Originally conceived as a collaborative concept between German marketing agency DDB and the German branch of Reporters Without Borders, The Uncensored Library was delineated and constructed by UK design company Blockworks. In tandem, however, they form the perfect vehicle for Reporters Without Borders’ Uncensored Library, a virtual hub housing a collection of otherwise inaccessible journalism from all over the world, with specific sections devoted to Russia, Egypt, Mexico, Saudi Arabia, and Vietnam. In isolation, these benefits seem relatively intriguing. Minecraft has established itself as a cultural phenomenon for many reasons: it’s creative, collaborative, and sufficiently facile as to be considered accessible to almost anybody.
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